Services · 03
Brand & Design
Brand identity, catalogues, packaging and social media marketing. A consistent image at every touchpoint, from the handshake to the social post.
Our approach
People choose the brands they recognise. And they trust the consistent ones.
For a company’s identity to stick in people’s minds, every component has to point the same way: logo, colours, tone of voice, images, sales materials.
To us, corporate identity means three things: consistency, because every tool tells the same story; recognisability, to stand out from competitors; positivity, because a familiar brand inspires trust and values. We design new identities, restylings and complete visual systems, from digital to print.
What we make
An identity
people remember.
01
Logo and corporate identity
Logo, strapline, palette and typefaces: the foundations of a solid, recognisable brand.
02
Brand book
Clear guidelines for using the brand consistently, even when someone else is doing it.
03
Catalogues and brochures
Technical and sales catalogues, company profiles, lookbooks and price lists, in print and digital. See the catalogues
04
Packaging and labels
Packaging that makes the product stand out on the shelf and tells the brand’s story.
05
Stationery and trade fairs
Business cards, letterheads, folders, stands, roll-ups and event materials.
06
Graphics for social media and advertising
Graphic sets for social networks, digital banners and advertising campaigns.
Social media in action
Three cases,
three goals.
Foppapedretti
Brand and e-commerce
Themed posts, polls, animated GIFs, infographics and event content on Instagram and Facebook, plus shops linked to the product catalogue.
Brembo
International community
Multilingual editorial plan on Facebook, Instagram, X and LinkedIn, community moderation, paid campaigns and monthly reports.
Aluberg
Corporate LinkedIn
Page creation and optimisation, an editorial plan with SEO-minded content, paid promotion of events and recruitment ads.
How we work
From problem
to result.
Phase 01
Listening.
History, values, customers and competitors: we work out what makes your company unique.
Phase 02
Concept.
We propose several creative directions and develop them together with you.
Phase 03
System.
We turn the concept into a complete system: brand book, templates, materials.
Phase 04
Rollout.
We oversee its application across website, print, social media and stores.
Work
Projects
delivered.
Anfiteatro
Complete rebranding for a construction and energy company: name, symbol, logotype, strapline, colours and applications.
Brand
Brand identity
Onda Investment and the concept for Bergamo Brescia 2023: brands, visual systems and usage manuals.
Brand
Catalogues and brochures
Lookbooks for the Onda Investment villas, the Mazza Holding company profile and Guarniflon technical catalogues.
Print · Catalogues
Brembo Racing
For over ten years, the F1 and MotoGP circuit fact sheets for the media and multilingual social media communication.
Content · Social
Restyling or a new logo: which is better?
If the brand is well known, a restyling that preserves its value is often the better choice. We assess it together by analysing how it is perceived today.
In which formats do you deliver the logo?
We deliver every format for print and digital (vector files, colour, monochrome and negative versions) together with the usage rules.
Do you also handle printing?
We prepare print-ready files and can manage the relationship with suppliers to ensure the right rendering of colours and materials.
Can you update existing catalogues?
Yes, we work on existing catalogues and price lists, or redesign them to make them clearer and easier to update.
Will the new brand also be applied to the website?
Yes: with design and development in the same team, the identity carries over consistently to website, app and social media.
Other services
Let’s talk
Does your image
really represent you?
Show us the materials you use today: we’ll tell you how to make them more consistent, recognisable and effective.
Social media marketing
Social media that brings
measurable results.
Social media consulting and management for companies, brands and professionals: from strategy to content, from paid campaigns to reports. We cover Facebook, Instagram, LinkedIn and X effectively and measurably.
01
Brand analysis
How the brand is perceived today, who the competitors are and where the audience is.
02
Goals
Awareness, leads, sales or recruitment: clear, measurable goals.
03
Strategy and editorial plan
Channels, tone of voice, content series and calendar, including multilingual and multi-platform.
04
Valuable content
Themed posts, infographics, polls, animations and short videos designed for each channel.
05
Paid campaigns
Campaigns on Meta and LinkedIn for products, events and recruitment.
06
Analysis and ROI
Regular reports on community growth, engagement, top-performing content and benchmarking against competitors.