Fenaroli Stefano
A website for homeowners and professionals, a technical configurator and management software that produces quotes in seconds, with price lists imported using artificial intelligence.
The context
Roller shutters, solar shading, shutter box units and insect screens: price lists with wildly different logic and quotes done by hand. The digital side had to speak to homeowners and work for professionals.
We handled the digital strategy, design and development of a single ecosystem: a portal with separate journeys for homeowners and professionals, a configurator for site orders and management software for quotes, price lists and customers, all under the Fenaroli Stefano brand.
The website
A website that works on site too.
Fenaroli Stefano supplies solar shading and window systems to homeowners and trade professionals. The website supports both, from choosing a product to gathering the data needed for an accurate quote.
Products clearly explained
Product sheets covering structure, controls, fixing and applicable standards, so you can compare, say, a folding-arm awning with a cassette awning.
Technical area
For window installers and designers: fillable PDF survey forms for roller shutters and boxes, window junctions and monoblock units, awnings, louvres and insect screens.
On-site tools
Calculators for roll diameter, curtain weight and motor torque, to see at a glance whether an existing shutter box will be big enough.
Colour preview
An on-screen preview of the finishes, to narrow down colours and profiles before asking for the real colour chart.
Technical questions
Answers to the most common questions about profiles, materials, costs and motorisation.
Requests in the management system
Website requests arrive in a single list sorted by status, and the quote opens directly from there.
The challenge
The knots to untie.
- 01
Two different audiences
Homeowners focused on design, tax deductions and comfort; window fitters, contractors and architects with specifications, tolerances and complex orders.
- 02
Complex price lists
Width × height grids, prices per square metre with minimum billable sizes, colour surcharges and cascading discounts.
- 03
Protected pricing
Professionals fill in their orders on the public website without prices or mark-up logic ever being exposed.
- 04
Privacy and campaigns
Cookie consent compliant with the Garante (Italian Data Protection Authority) guidelines, without losing advertising campaign measurement.
Tailored solutions
What we developed.
- 01
“Site order” configurator
Multi-item orders for roller shutters and insect screens, with real-time validation of catalogue size limits and 41 certified finishes.
- 02
Tested calculation engine
Size matrices, minimum billable sizes, cascading discounts, accessories, installation and transport, all verified by automated tests.
- 03
Error-proof quotes
Draft, sent, accepted and rejected statuses; lines locked once sent, revision history and an A4 PDF ready to sign.
- 04
Price lists imported with AI
Artificial intelligence reads PDF price lists, proposes the calculation rules and asks the operator to confirm: no development work needed.
- 05
Virtual assistant
A chatbot trained on the catalogue guides customers through preliminary sizing and product choice.
- 06
Privacy by design
Native cookie banner with prior blocking and Consent Mode v2 for Google Ads and GA4.
Results
- -70%time spent on quotes
- Zeroout-of-range orders passed to production
- 100%client autonomy in managing price lists and prices
Let’s talk
The next one
could be yours.
Tell us about your project: we’ll show you how we would approach it, with clear timescales and costs.